FIRST NAME, Peterborough, Ontario

"One time in Quebec there was a log crossing the road, I'm not kidding, it was like a 20-foot log. I took this belt off, I wrapped it around my hands, I put it under the log, and I picked the log up"

Christmas 2018, a gift from his now wife. Worn every day since. Shortened once, new buckle once, both under the lifetime guarantee. Then there was the log. (The safe and the ratchet strap are in the video too.)

Chris, Peterborough, Ontario

"It is the best belt I've ever owned. I've got a black one. I've got a brown one."

Two belts, black and brown, and a new leather strap made for his bag. Chris on why he keeps coming back.

Dave

"I can't afford to buy cheap things. I like things that last, and I know Jesse's stuff lasts."

Bought for a wedding last year. Dave on buying once.

Mark, United Kingdom

"This is the best and probably the only belt I will ever wear and own from now on."

Shipped from Peterborough Ontario to the UK. Here's Mark on opening the box.

Ron, Kingston, Ontario

"They've worn very well and they've been great belts."

Three belts, bought 10 years ago: brown, black and a dress belt. Two of them resized when he lost weight. Ron on a decade of wear.

Scott, Napanee, Ontario

"I bought my first one, and I still own that one today."

In the trades, wearing a belt every day. Eight years on: one belt at work, one for every day, one for dress pants, more colours after that, and one for his girlfriend.

A gift from Beatriz, Toronto, Ontario

"It's the nicest leather belt I've ever had."

His wife bought it for him. One belt for work and for going out.